Grocery & Ecommerce · Christchurch
The Foodland’s owner brought decades of supermarket experience, a new name and a logo. We built the first online store with him, then continued developing the website and SEO to support Christchurch shoppers and nationwide grocery orders.
The starting point
The move to a bigger Christchurch shop was a chance to give The Foodland its own online presence. Customers needed to find the stores, explore the grocery range and understand how to order for delivery.
The owner knew the products and the people buying them. We worked with that knowledge to build a website that could serve local shoppers and customers elsewhere in New Zealand, using the logo the owner already had.
Our work
We built the first website in WooCommerce and shaped the product presentation around the owner’s requirements. Indian groceries, organic foods, nuts and dried fruit needed useful categories, product search and room for weekly promotions. The aim was to make a large range approachable, whether someone knew the product name or was browsing for ideas.
The online store gives customers a way to order alongside visiting the Christchurch shops. We tailored the shop and delivery setup to the business, so product browsing, ordering and delivery information belong to the same experience.
The first build started an ongoing relationship. We have redesigned and refined the website as the business, market and customer expectations changed. SEO, AI SEO and local business listing work support both the online shop and the physical stores.
The difference
The Foodland’s online store now serves customers across New Zealand alongside its Christchurch shops. October visits from unpaid search rose 51.1% compared with the same month last year, and engaged search visits increased 52.9%. More shoppers are reaching a website where they can explore the range and place an order.
Visits from unpaid search
October 2026 compared with October 2025.Engaged visits from unpaid search
October 2026 compared with October 2025.The relationship continues
We continue to develop the shopping experience and search presence with the owner. Feedback about products, promotions and customer questions helps guide the next improvements.
Your next step
Tell us what you want to grow. We will help you choose a useful place to start.