Can you guarantee a number of leads?+
No. Demand, competition, the offer and website all affect results. We agree measures and review whether the campaign is producing useful opportunities.
Do I own the ad account?+
Yes. You retain the Google Ads account and billing, granting us management access. You can remove access when the engagement ends. We agree a handover so another provider can continue.
Do we have to commit to a long-term contract?
Ongoing services use open-term agreements. Notice, billing and project commitments are agreed in writing before starting. We want you to stay because the work is useful.
Can your Google Ads Agency review an existing campaign?+
We review your website and campaigns using the information and access you choose to share. We explain strengths and problems. If your current agency delivers good results and fits your business, we recommend staying.
Can you tailor your Google Ads Management to our business?
Yes. We agree your offer, audience, coverage and budget. The proposal separates advertising spend, our fees and additional website or ad content work.
Is ad spend included in your management fee?+
No, unless your proposal says otherwise. Advertising spend and our fees are separate.
How do I know whether advertising is paying for itself?+
Compare revenue from jobs or sales with delivery costs, advertising spend, our fees and other campaign costs. What remains helps you judge the return on your investment.
Is ROAS the same as return on investment?
No. ROAS (return on ad spend) compares sales revenue linked to ads with the ad bill. It leaves out product costs, delivery and our fees.
Your return on investment (ROI) shows whether marketing is paying its way. We compare extra income after work costs with the full marketing bill. Ad reports alone cannot prove a sale came from the ads.
What do Google AdWords and PPC mean?+
Google AdWords is the former name of Google Ads. PPC means pay-per-click: you pay when someone clicks your ad. The useful business measure is what that spending brings back in suitable enquiries and customers.
Can you run a short campaign for an opening?+
Yes. An opening campaign can have an agreed budget, start and end dates, and management scope. There is no continuing management fee after it ends. Further work is agreed separately.
Will we approve the content before it goes live?
Yes. You approve ad wording, images or video, offers and the Website Content we prepare before publication. We agree budget and scope, then use your feedback on enquiry quality to guide changes.
Are you a Google Partner?+
Yes. We are a Google Partner. We still assess your own offer, website, budget and campaign results before recommending the work.