Build from the client’s brand direction.
The client created the logo and brought a clear product and marketing view. We worked from that direction, shaping the website around how Bed Studio wanted its range introduced.

Beds & Mattresses · Auckland
Bed Studio’s owner brought a new brand, a logo and a clear product direction. We turned that vision into a Shopify store, helping customers explore beds and mattresses online before buying or visiting the Newmarket showroom.
The starting point
The owner knew the range and how the brand should look. The website needed to bring those ideas into a working shop where customers could explore beds and mattresses with enough information to take the next step.
Buying a bed is a considered decision. The store had to support people browsing at home as well as those wanting to compare products and speak with the team in the showroom.
Our work
The client created the logo and brought a clear product and marketing view. We worked from that direction, shaping the website around how Bed Studio wanted its range introduced.
We built the store in Shopify, organising mattresses, bed bases, headboards and adjustable beds into collections. Product presentation and choices such as size and comfort preference help customers find the parts of the range relevant to them.
The website gives customers a way to browse before visiting Newmarket or speaking with the team. The ecommerce experience and showroom information support different stages of the same purchase decision.
The difference
Bed Studio has a dedicated Shopify store built around its own brand and range. Customers can browse collections, compare product choices and connect that research with a showroom visit. The build gives the business its ecommerce foundation, with ongoing SEO helping develop its search presence.
The relationship continues
We continue the search work alongside the store. The owner’s product knowledge and feedback help guide how the range is presented as the business develops.
Your next step
Tell us what you want to grow. We will help you choose a useful place to start.