Metal Recycling · Auckland & Christchurch
Our work with Scrap Mart includes SEO for Auckland and Christchurch and Christchurch-only Google Ads, alongside a separate website redevelopment brief. The focus is on helping trade and commercial customers find its Auckland and Christchurch services and enquire about materials, regular supply or collections.
The starting point
A trade customer needs to know whether Scrap Mart accepts the material, which branch can help and how to discuss a collection or regular supply. Households also need practical answers before visiting a yard.
The website brief puts those questions ahead of generic recycling copy. It brings the Auckland and Christchurch branches into the customer journey, with trade enquiries and commercial relationships taking priority.
Our work
The search and advertising work supports the existing business and its services. Material information and branch details need to give a visitor a relevant destination when they are looking for a recycler or a collection conversation.
The separate website brief covers accepted materials, branch contacts and trade enquiries. Questions about copper, cables, aluminium and batteries need practical answers, alongside collection, grading and payment information checked with the client.
The redevelopment brief also calls for a manageable way to update weekly prices and service details. This is part of the website plan, with published prices and material acceptance subject to the business’s confirmation.
The difference
The marketing focus is clear: connect customers with the recycling services and branch that fit their needs. The separate website brief turns that priority into practical requirements for accepted-material information, trade enquiries, collections and updates the team can manage.
The relationship continues
SEO for Auckland and Christchurch and Christchurch-only Google Ads support the business while the website work is developed. The next useful measure is the type of trade and collection enquiry reaching each branch, alongside the client’s feedback on the information customers need.
Your next step
Tell us what you want to grow. We will help you choose a useful place to start.