School-age Care · Auckland
We helped Carpe Diem Kids become Kowhai Kids Club with a new logo, a complete WordPress website and SEO. The work brings care options, school locations and parent information together, helping families find a programme that fits their day.
The starting point
The club was moving into its next chapter under a new name. Families still needed to recognise the service, find the right school-age care programme and understand how it would fit around school and work.
The website needed to do more than introduce the new identity. It had to answer practical questions about before-school care, after-school care and holiday programmes, then guide parents towards enrolment.
Our work
We created the Kowhai Kids Club logo and built the WordPress website around the new identity. The name, presentation and parent information needed to feel like parts of the same service, while explaining what families could expect.
Programme pages sit alongside school locations, fees and subsidy information. Parents can explore the care that fits their family before following the route to enrol through Enrolmy, the club’s separate enrolment platform.
We developed the SEO around the care programmes and the schools they serve. A family searching for a holiday programme has different needs from one arranging regular after-school care, so each search should lead to relevant programme and location information.
The difference
Kowhai Kids Club has a consistent identity and a website that helps parents compare care options, find a location and continue to enrolment. Visits from unpaid search increased 91.1% in October compared with the same month last year, while engaged search visits doubled.
Visits from unpaid search
October 2026 compared with October 2025.Engaged visits from unpaid search
October 2026 compared with October 2025.The relationship continues
We continue to improve the website and its search visibility with the club. The team’s knowledge of school locations, care programmes and parents’ questions keeps the information useful as the service develops.
Your next step
Tell us what you want to grow. We will help you choose a useful place to start.