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Google Algorithm Update Guides
Fewer Google visits? Start with the right checks.
Fewer Google visits or lower rankings? Google algorithm updates may not be the cause. Start with the guide below to check website faults, reporting changes and confirmed updates before choosing what to fix.
Work out what changed
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Discuss when visits changed, which pages were affected and what evidence to check first.
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Has a change in Google affected your business?
Tell us when rankings or visits changed and whether enquiries or sales fell too. We will explain what the reports show and what to check first.